Fetch

2011 - 2018

Fetch is a multi-device Australian entertainment company with 650k+ subscribers.

On this project I was responsible for all design on any consumer touching element. My personal responsibilities beyond design team management included:

Design strategy including hardware.
IA, IXD, UXD.
Executive and engineering liaison.

www.fetch.com.au

ROLE

Design team management, Hardware and software integration, Design strategy, product development, UX, visual design and brand.

TITLE

UX & Design Director

Logo 2017, part of a major rebrand and new identity targeting young families. Big screen home page. 2017. Watch a demo video example. Big screen movie details page. 2017. Fetch Mini 2017 version. Streaming puck with tuners. Integrated software. In-house designed remote control. 2016. iPad companion app home page 2017. iPhone companion app example screens 2017. Responsive website 2017. Build also managed by design team. www.fetch.com.au 'We bring it' Marketing campaign 2017. TV, Radio, billboard, print, email, banner and social. In conjunction with RCC. Watch TVC here. Documentation samples, TV Guide pack updates, big screen, 2017. Documentation samples, Play on TV, small screen, 2017. Mini packaging 2016. Watch unboxing video here. Fetch TV Generation 2 Set-top-box 2012 with PVR. Designed in conjunction with Artefact.